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Google
Google’s name today, originally “googol,” was a spelling mistake, but the company’s worldwide success is no error.Through the development of Google’s search engine and other online tools, founders Sergey Brin and Larry Page have come a long way since their time at Stanford University.Explore more about Google’s founders and innovations in this title for growing readers.
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The Google Story
The Google Story is the definitive account of one of the most remarkable organizations of our time.Every day over sixty-four million people use Google in more than one hundred languages, running billions of searches for information on everything and anything.Through the creative use of cutting-edge technology and a series of groundbreaking business ideas, Google's thirty-five year old founders, Sergey Brin and Larry Page, have in ten years taken Google from being just another internet start-up to a company with a market value of over US$80 billion.Based on scrupulous research and extraordinary access to the inner workings of Google, this book takes you inside the creation and growth of a company that has become so familiar its name is used as a verb around the world. But even as it rides high, Google wrestles with difficult challenges in a business that changes at lightning speed.In this new and updated edition to celebrate Google’s 10th birthday, David A.Vise has written a new preface and new final chapter which look at further developments since 2005 and how Google will continue to expand and innovate while trying to follow its founders' mantra: DO NO EVIL 'If you want to know how the Google boys became wealthy and powerful beyond dreams, then David Vise's assiduously researched The Google Story is for you.' Sunday Telegraph 'If Google were to take on critical faculties as well as its other attributes Vise's book would probably come out on top.' The Times
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Advanced Google AdWords
The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies.The book provides insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials, which readers can immediately use on their own PPC campaigns. The third edition features more than 50 pages of new material and has been completely revised to cover all the changes to Google's system, including changes to the campaign structure, bid modifiers, new quality score analysis techniques, and the latest ad extension updates.Expert author Brad Geddes gives advanced insight, direction, and strategies for every aspect of using AdWords to create and manage a successful pay-per-click marketing campaign, and also shows you the best tools and techniques for keyword research, including negative keywords.In addition you'll: Discover how to craft winning ad copy, and explore advanced PPC campaign optimization techniques, including how to optimize for a good quality scoreExplore the intricacies of the Display Network and learn how to interpret reportsLearn how to use the AdWords Editor to create thousands of keywords and ad copy configurationsUnderstand advanced bidding strategies, and how to best organize and manage an AdWords accountLearn how to best test everything from landing pages to ad copy The book concludes with detailed chapters on understanding, interpreting, and acting upon the detailed AdWords reports so you can confidently make decisions to positively impact your campaigns.Advanced Google AdWords is detailed, in-depth, and full of insights, techniques, tips, tactics, and fascinating real-world case studies, making it the ultimate step-by-step guide for developing advanced AdWords expertise.
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Google Pixel 8
Refurbished Google Pixel 8. The refurbished Google Pixel 8 is an exceptional smartphone with amazing features. It is equipped with Google Tensor’s processing power, making the Pixel 8 intelligent and responsive.
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